Tuesday, August 14, 2007

linkedin Q & A transcript; - linked.com - moving site to CMS/wordpress

RE: Converting 5mil pageviews site to Wordpress. Question: Adsense

Hi Tom,

Right I have had a look at the vbSEO site, and it looks like most of what it does you can probably do yourself, although it may take a bit longer.

Quick question what do you mena by static url? All urls are static event he dynamic ones ie: http://www.tier1-workpermit.com/tier-2-work-permits_ocre4.aspx is a dynamic page, but the URL is static - it will never change during the life of the page.

Secondly I am not big on ad revenues, I know there are people that make money with ads and banners etc, but the times I have been involved the return is small, with 5mil pages though you might be alright if you can get the volume through.

Most CMSes are pretty much the same, its apersonal preference on which one you go with, my own one OCRE is live on a number of sites, so far no complaints.

I generally steer clear of any 'big corporate' system ie word press and write my own. So I cant really comment on them.

Structure is really important, using folders for example is a good way to give the site URL structure, my.com/news and my.com/new/uk for example are a guide to the user as well of where they are in the site. Although not everyone uses the URL like this web/technical people do as they know how it works.

I use _ instead of folders sometimes as its an easy way to parse sections out of urls ie: http://www.visalogic.net/United-Kingdom_Immigration-Compliance_pie.aspx?t=4&t2=22
where Immigration Compliance is the page title (and meta title and H1 title etc etc), and United Kingdom is the section.

Before the site is changed site down and pencil out a URL structure that makes sense to you and hopefully makes sense to the client. then try and stick to it.

Remember to set up the redirects for any pages you are moving to point to the new page correctly.

goodluck, and fire any questions you have and I will ahve a go at answering them.


On 8/14/07 6:22 AM, Tom Goh wrote:
Hi Craig

I'm not exactly trying to convert the whole site. I must have not put down my question properly.

I am looking at converting the news/features/content part of the site to a wordpress version or something like that, which could easily solve my problems on search engine friendliness, user friendliness and ease of managing and developing content.

I have VBSeo which apparently is claimed to boost search engine optimisation with static urls and some tweaks that also includes sitemaps creation and notification.

the 5mil pagviews comes from the forums which includes discussions and classifieds section.

I agree with the speed being a problem. In fact, i have a huge problem with speed and processing power. The current servers just can't keep up with the traffic and possibly the sql queries increased with these search engine optimising features. I am looking at moving the site to a much better server(s)

What do you think? regarding the adsense revenues from wordpress based sites or other CMSes and possibly your though on the structure of the site, which you may be able to give me some pointers?

Thanks so much for your reply!


On 8/14/07 5:42 AM, Craig Hogan wrote:
I agree with Stuart, google (and other search engines) doesn't really care about what CMS/ content engine you use to generate your page.
It does look at lots of variables, ie speed of display, traffic volumes, links to pages etc.

With that many pages some of them will be old and out of date? Because google spider your pages for new content all the time it may be worth looking into adding a sitemap (XML) that shows the newest pages at the top so older pages are spidered last.

I dont think you should worry about changing the sites back end system too much as if it upsets the structure of any of the site all your PR/value will be lost. I always advise 'tweaking' the current site before trying to start from scratch - better the devil you know.

If you need a hand feel free to contact me

Question Details:
Converting 5mil pageviews site to Wordpress. Question: Adsense

I currently run an automotive website that is based of vbulletin. The CMS i used is Vbadvanced.

I am looking to convert the CMS main page into a Wordpress based one.

-Realised the advantages of wordpress being google-friendliest
-Ease of use for me my contributors
-Limitles plugins
-Extremely well designed piece of software
-Loads very well
-End-User Friendly

I need to know, from all web publishers and people who's have similar experiences:
-How does it score with Google Adsense with the classic placements:
----Top link unit.
----Adsense units within and between 3 latest articles
----Adsense units within full articles

Do high traffic wordpress based sites get better revenues when converted from say custom main pages, cms, drupal, joomla and etc?

Or do any web publishers forsee greater revenues from Wordpress sites?


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