Saturday, November 01, 2008

New Google Analytics Feature: Event Tracking

This little dittybelow from the big 'G' will mean loads more data for SEO'ers and developers to work with, currently any action within an AJAX upadate panel for example is not seen by Google analytics.
Now it seems that is about to change, well at least for some sites they have selected in the pilot, keep an eye out as the launch of this to every other account may not be advertised and the functionality may just 'appear', so to make sure you can access this as soon its available it moght be worth updating your sites to use the new urchin javascript!


Greetings from Google Analytics,

We are happy to let you know that a new feature called Event Tracking is now available in the following Google Analytics profiles: Please note that you are receiving this email update since you are an 'Admin' for the profiles listed above.
When you log in to these profiles, you will see a new set of reports called "Event Tracking" under the Content section. As posted on our blog, this is a limited release currently available only to select profiles.

Event Tracking allows you to track interactions with Web 2.0 style content such as Flash, AJAX, Adobe Air, Silverlight, social networking apps, etc. It essentially allows you to track interactions beyond just pageviews.

To use Event Tracking, you will need to upgrade your site to use the new ga.js javascript. Detailed instructions on how to set up Event Tracking on your site are available on our newly launched CodeSite. To find your ga.js code snippet, edit the settings for your profile and click the "Check Status" link on the upper right corner of the page.


The Google Analytics Team

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