ciao to microsoft

I spoke to a guy from ciao.com yesterday at the e-commerce expo in London (uk) and he mentioned that Microsoft had just bought www.ciao.com?

Apparently the wheels had only just started moving so he had no idea of what the merger/acquisition would mean for us in the real world, but they had been informed MS would be looking after the data center side of things and investing into the infrastructure, interesting for MS to go into paid user based reviews?

This will be interesting as they will now know (before anyone else does I suppose) what the average person thinks about just about every product around, nice info to have if you are looking to launch your own.....?????